Fresh marketing statistics for 2024

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In 2024, marketing will change. Are you prepared?

We’ve gathered marketing statistics that cover every facet of digital marketing to make sure you have the knowledge you need to expand your company in the upcoming year. This is a great place to get knowledge regarding lead generation, content marketing, and SEO.

This list has been separated into the following categories:

  • SEO statistics
  • PPC statistics
  • Social media statistics
  • Web design statistics
  • Content marketing statistics
  • Email marketing statistics
  • Video marketing statistics
  • Lead generation statistics
  • Miscellaneous marketing statistics

SEO statistics

The most popular (and possibly most effective) marketing tactic is search engine optimization (SEO), therefore let’s start our list of digital marketing statistics there. SEO is the process of improving your website’s content to place highly in pertinent search results so that prospective customers may find you.

Here are SEO statistics for 2024 to be aware of:

For all websites, organic search is the main source of traffic.
SEO, according to about half of marketers, offers the highest return on investment (ROI) of any marketing tactic.

  • Less than 1% of users click through to Google’s second page of results.
  • Search engines are the starting point of 68% of all internet encounters.
  • The top three organic results on Google receive 68.7% of all clickthroughs.
  • The average click-through rate (CTR) for Google’s top organic search result is 27.6%.
  • Eighteen percent of users do a fresh search without clicking on any of the search results.
  • Link building, page experience, and high-quality content are Google’s top three ranking considerations.
  • Thirty percent of smartphone searches have a location component.
  • The top 10% of Google-ranked websites have an average keyword length of 3.2–3.5 words.
  • A small business’s typical monthly SEO budget is approximately $500.
  • Thirty percent of your Google page score is determined by backlinks, and highlighted snippets appear in 12.29% of searches.

PPC statistics

  • While SEO entails obtaining the top rank in naturally occurring search results, pay-per-click (PPC) advertising offers a quicker solution. You can use this tactic to show sponsored advertisements on external websites and at the top of Google search results.
  • As 2024 draws closer, the following are some of the greatest PPC statistics:
  • Paid advertisements appear in Google search results for 90% of users.
  • Ads are clicked by 65% of consumers when they make purchases.
  • 39% of digital advertising used by businesses comes from paid search.
  • Brand awareness can rise by up to 80% as a result of paid search ads.
  • Paying advertisements are trusted by 42% of customers.
  • SMBs spend seven times as much on PPC advertising as they do on SEO.
  • Half of users are unable to discern between sponsored and natural search results.
  • Companies that employ Google Ads typically make $8 for every $1 invested.
  • Google Ads are used or planned to be used by 84% of advertisers.
  • PPC campaigns are used by 65% of small and medium-sized businesses (SMBs).

Social media stats

Regardless of what you sell, some of the finest venues to reach your target audience are on social media platforms like Facebook and Instagram. Social media marketing is a crucial marketing tactic because of this.

The following social media data can assist you in enhancing your marketing campaigns:

  • Globally, there are an estimated 5.17 billion social media users.
  • 75% of Internet users use social media to study brands.
  • Nearly 30% of Internet users are exposed to Instagram adverts.
  • Online consumers use social media in 94% of cases.
  • 71% of consumers who engage with a brand positively on social media will tell friends and family about it.
  • Most social media marketers publish several times every week.
  • Ninety percent of Instagram users follow at least one company.
  • Advertisers utilize Facebook more than any other social media network.
  • In the US, 21 percent of adults use TikTok.
  • 56% of marketers plan to spend more money on TikTok advertising.

Statistics about

Your website is where all of your digital marketing ultimately points. All of your marketing efforts will be in vain if your website isn’t set up to increase traffic and conversions. That’s why making an investment in high-quality web design is so important.

The following web design data should be remembered in 2024:

  • Your website design will account for 94% of people’s initial perceptions of your business.
  • The time it takes a user to decide whether or not to like a website is about 0.05 seconds.
  • A well-designed user experience (UX) can boost CTR by up to 400%.
  • The main cause of website redesigns for businesses is low conversion rates.
  • Businesses primarily monitor sales, leads, conversion rate, total monthly visitors, and CTR as indicators of the effectiveness of their websites.
  • According to 40% of users, they value the pictures and images on business websites.
  • After a negative website experience, 90% of consumers will visit a competitor’s website instead.
  • Usability is one of the most crucial aspects of an online store, according to 60% of users.
  • 75% of the time spent on a website is on pages that are above the fold.
  • On average, users gaze at a website’s main image for 5.94 seconds.

Statistics on content marketing

There must be something on your website to entice visitors if you want them to find and visit it. Here’s where content marketing comes into play. You may build your industry expertise and rank your website pages in search results by producing content such as blog posts and articles.

The top content marketing data for 2024 is as follows:

  • Content marketing is used by 73% of B2B marketers.
  • Content marketing is used by 70% of B2C marketers.
  • In 2024, half of marketers intend to increase their spending on content marketing.
  • According to 83% of marketers, the quality of content matters more than the quantity.
  • Businesses who use blogs report that they are effective, with 56% stating as much.
  • An average person consumes content for almost seven hours per day.
  • Researching their audience is a key success factor for 47% of content marketers.
  • Of companies that spend money on content marketing, 51% release new content on a daily basis.
  • For content distribution, organic search results are the most widely used medium.
  • Approximately 50% of marketers contract out at least some of their content creation.

Email marketing data

For literally decades, email marketing has been one of the most effective marketing techniques, and it shows no signs of slowing down.

Here are 20 email marketing statistics to assist you better grasp the importance of email marketing and how to get the most out of it:

  • Email marketing is the main route that 89% of marketers use to generate leads.
  • Ninety-nine percent of users check their email daily.
  • A third of companies intend to raise their email marketing spending.
  • Businesses may make $44 from email marketing for every $1 invested.
  • Sixty-one percent of consumers would rather hear from companies via email.
  • Most marketers send out two or three emails per day.
  • 26.8% is the average email open rate.
  • Emails with a tailored subject line have a 26% higher opening rate.
  • 59% of customers claim that emails from marketers influence their decisions to buy.
  • Email is the primary customer acquisition medium for 81% of SMBs.

Stats on video marketing

Emails, social media posts, and website content—all of these tactics have already been discussed. However, what is one thing that you can apply to all of them? video material A great technique to boost engagement in your marketing campaigns is to use videos.

Because of this, the following are some important video marketing statistics to be aware of:

  • 31% of companies upload two to four videos per month.
  • Video marketing is regarded by 88% of businesses as a crucial component of their digital strategy.
  • 72% of customers claim that seeing a video would be preferable to reading about a good or service.
  • Companies who use video marketing can see a 49% faster growth in sales than those who don’t.
  • According to 86% of companies, using video marketing has increased website traffic.
  • Videos are used by 91% of businesses in their marketing activities.
  • Personalized videos have a 35% higher retention rate than non-personalized ones.
  • Customers want to see businesses post more videos, according to 91% of them.
  • 65% of companies include captions in their videos to make them more accessible.
  • Every day, more than one billion hours of video content are seen on YouTube.

Statistics on lead generating

Revenue generation is marketing’s ultimate objective. However, driving sales is the first step in doing that. And you need to provide leads in order to achieve that. Those who are actively interested in your company, goods, or services but aren’t quite ready to convert are known as leads.

The following are some helpful statistics to remember in order to assist you create more leads:

  • Lead creation is the top marketing priority for 50% of firms.
  • More than half of marketers’ budgets, according to 53% of them, is allocated to lead creation.
  • An internet lead’s conversion rate increases by 900% if you follow up with them within five minutes.
  • About 4% of leads turn into actual customers on average.
  • According to 60% of marketers, inbound marketing is the most effective way to produce leads that are of a high caliber.
  • Eighty percent of fresh leads never become clients.
  • Businesses who outsource lead generating can achieve 43% better outcomes.
  • 41% of companies find it difficult to promptly follow up with leads.
  • Lead generation is regarded by 61% of marketers as their most difficult activity.
  • Compared to non-nurtured leads, purchases made by nurtured leads are 47% larger.

Unrelated marketing data

We have a few more marketing statistics at the end of our list that didn’t quite fit into the other categories. These encompass a wide range of sporadic aspects of marketing, such as mobile apps and review management.

For more useful information about marketing, continue reading:

  • 88% of small companies monitor their online reputation on a regular basis.
  • Around the world, 27% of people shop online for goods and services.
  • For their marketing analytics, about 62% of marketers use a customer relationship management (CRM) software.
  • When making purchases, 82% of consumers still consult print advertisements.
  • Customers claim to only interact with tailored marketing in 72% of cases.
  • 82% of customers prefer to do business with brands that align with their beliefs.
  • Brands that use affiliate marketing exceed 80%.
  • Campaign development is aided by freelancers, according to 54% of marketers.
  • A landing page’s average conversion rate is 2.35%.
  • Eighty percent of users only download apps from brands they are familiar with and believe in.

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