LOCAL BUSINESS LISTINGS: WHAT ARE THEY?

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The term “local business listings” can refer to a variety of online profiles that provide crucial information about physical establishments, including their NAP (name, address, and phone number) as well as other pertinent details.

Local business listings can help spread the word about your company on many popular websites. These include Google, Yelp, Facebook, LinkedIn, Apple Maps, TripAdvisor, Nextdoor, and many more. With their assistance, consumers are able to find and get in touch with nearby companies that provide the products and services they require.

Businesses can improve their local SEO performance with local business listings, which allow them to reply to searches that are unique to their location and increase their ranking.

HANDS-ON ADVICE REGARDING LISTINGS OF LOCAL COMPANIES

Seth Kluver, our senior director of search engine optimisation, warns that businesses risk falling behind the competition if they fail to create accurate and high-quality local listings. To sum up, if you own a local business and want to reach customers online, you need to be on a local business list.

An SEO mainstay for local companies for quite some time now is local business listings. Even with all the Google algorithm changes, they are still a crucial component of any local strategy. Local business listings on several platforms can help you get more exposure online. Not only that, but people will choose you above the competition when you employ an effective SEO strategy.
Assuming you keep your information current, these listings will compile your company’s details in a way that both humans and search engines can understand.

Use the correct mix of content (including images, videos, and keywords) to build a strong local listing. Additionally, you should strive to have a higher number of customers submit evaluations for your company. This will boost your listing ratings and attract additional customers.

If your company’s information, such as its hours of operation, location, and even pictures of the inside and outside of your establishment, changes over time, be sure to update your listings accordingly.

THE 4 MAIN FORMATS USED BY LOCAL COMPANIES

Several distinct varieties of local Google My business listings exist:

Results from Natural Searches

One of them is a natural, unpaid listing. One example of an organic search result with numerous local listings is the image below. Google created this listing for the business, not the other way around, due to the effective SEO strategies used by the business’s website.

Advertised Search Outcome

A sponsored search result is the second one. These results will have a label like “ad” or “sponsored” displayed above the actual result. Which suggests the corporation shelled out some cash to have their local business listed at the top.

Google Business Profile

Local company listings are also generated via the Google Business Profile, which was previously called Google My Business. One listing in the following example has the word “sponsored” displayed above it, whereas the other does not. In contrast to the free listing that appears below it, the sponsored listing is an advertisement that has been purchased through Google’s Business Profile.

Google Guaranteed

Separate from Google My Business and other paid local company listing options, Google also provides Google Guaranteed listings. These listings are more condensed than the typical local business listings; they only include the company name, reviews, hours of operation, and years in business.
Because they show up at the top of the search engine results page (SERP), they are useful for brick-and-mortar businesses. Businesses that have gone through Google’s certification procedure are beneficial to customers as well. If a Google Guaranteed company’s work doesn’t meet the customer’s expectations, Google may compensate the customer.

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