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Repurposing content is precisely what its name implies: the procedure of revitalizing previously utilized content through a different use.

It not only serves as a means of enlightening your audience, but also facilitates the production of content for your brand.


Repurposing content is recommended for two distinct categories: evergreen content and popular content.

Evergreen content is distinguished by its quality and timeless nature. This content maintains its relevance for extended durations.
Repurposing Approach: Regularly disseminate it while making intermittent revisions or adjustments to ensure its continued pertinence and novelty.

Establish Communication with Additional Contributors

Set aside a few hours per week or month to communicate with contributors whose work is pertinent to your blog

Additionally, you may inquire with contributors of other sites regarding their potential interest in reciprocating by sharing or linking to your content. This process produces backlinks, which are critical for increasing one’s Google ranking. The average number of backlinks in the top Google SERP results is considerably greater than those in positions two through ten.

Employ Google Business Profile (GBP) Posts for Local Businesses

Google Business Profile (GBP), formerly known as Google My Business, provides a complimentary platform for local businesses to share updates and posts with the intention of increasing brand visibility and revitalizing content.

Produce Visuals

Consumers who are performing online perusing are captivated by high-quality images. To enhance the effectiveness of content, generate visual components such as infographics, illustrations, or images that draw inspiration from the source material. Ideal for platforms that prioritize visual content, these images can succinctly encapsulate the main ideas of an article. By incorporating visuals into text-only posts, they can be revitalized and their value increased. Because it renders the content more easily shareable, this combination of text and image frequently improves organic SEO performance. Although not universally applicable, this strategy is generally effective.

Establish social media Content derived from blogs, newsletters, or other sources
Social media reposts of medium- to long-form content, such as newsletters, blogs, or YouTube videos, are an effective way to extend the life of your content.

In order to modify content for social media:

Incorporate Pre-Existing Content: Integrate content from your blog, email newsletter, or YouTube channel into your social media management strategy.
Repost Links: Links to the complete content elements can be shared across various social media platforms.
Accentuate Key Points: An alternative approach would be to extract pertinent details or noteworthy aspects from your content in order to generate captivating social media posts.

Begin a podcast or appear as a guest on one.

The exponential growth in popularity of podcasts has rendered them an ideal platform for the repurposing of content. The audience experienced substantial growth, increasing from 32.1 million in 2013 to 181 million in 2023, including a noteworthy addition of 23.9 million listeners solely between 2022 and 2023.

Podcasts have gained significant popularity, especially among the young adult demographic. In 2023, 67% of U.S. adults aged 18-29 listened to a podcast in the previous year, with 48% tuned in several times per week, according to data from the Pew Research Center. This trend is expanding throughout all age categories, including those aged 30-49, 50-64, and 65+.

Produce Videos Videos are increasingly captivating a diverse array of audiences as a highly effective content medium.
In the past two years, online video consumption has increased by 52%; individuals now view an average of 16 hours of online video content per week.

Providing various options for content consumption is beneficial. One potential approach is to repurpose pre-existing podcast episodes, blogs, newsletters, or e-books into video series or videos.
Afterward, begin posting! Engage in social media video experimentation and create your own YouTube channel.

Refresh and Modify Outdated Blogs

29% of respondents to a Hubspot survey read blogs one to four times per month, with 18% perusing blogs daily.
Those managing a sizable blog archive and seeking to expand their organic reach will be pleased to hear this. Performing routine blog updates and refreshes is a viable and economical strategy that proves especially advantageous for brands that have maintained a blog presence for more than a year.

Transform Data into Fast Facts for Social Media

Case study data is an invaluable resource when it comes to repurposing content. This data can be transformed into concise, easily assimilated facts that are well-suited for dissemination on social media platforms.

One possible approach to narrating using numerical data and visual presentations is to design and publish them in a carousel fashion on social media platforms, supplemented with a skillfully composed caption that unifies the sequence of images. Reposting previous data-driven social media posts with a new perspective is not frowned upon.

There are instances where content reposts can generate greater engagement than the original post. It is important to note, however, that only 42% of content marketers repost their own content in an effort to increase engagement; this represents a substantial opportunity.

Convert webinars to concise video tutorials

In one study, nearly half (46.5%) of businesses said the COVID-19 pandemic brought an increase in webinar hosting. Webinars, notably popular in the B2B sector, have thus become a rich source of content for repurposing.

Due to their customary duration of approximately one hour, there exists a potentiality for audience engagement to be squandered. As a means of mitigating this, webinars could be converted into concise video tutorials. By virtue of their brevity and digestibility, these videos enable viewers to interact with the material at their discretion.

When producing these videos, maintaining conciseness is of utmost importance. The optimal duration may differ based on the specific platform that is being utilized. Consider generating a sequence of concise videos to summarise the essential aspects of the webinar material in a manner that does not inundate the attendees.

Develop e-book guides utilizing pre-existing blogs

By converting your pillar and cluster posts into an e-book, you can offer a unified, comprehensive collection of material in a single, easily accessible document. In order to access this electronic book, users may be required to provide their name and email address as gated content. This methodology not only provides valuable content to your target audience, but also facilitates the accumulation of first-party data and the generation of leads.

Regarding the suitability of an e-book for your strategy, you should consider the reading patterns of your target audience. Research findings indicate that individuals earning a salary of $75,000 or more are statistically more likely to participate in reading activities, which encompass utilizing online resources. Nonetheless, the outcome is contingent upon the characteristics of your content and your overarching value proposition.

Explore the cutting-edge realm of digital marketing with the Digitrot Blog. Uncover strategic insights, industry trends, and actionable tips that propel businesses to online success. Join us on this digital journey where knowledge meets innovation.

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